Gotcha4Life is a not-for-profit foundation on a mission to inspire and enable all Australians to take action to build their mental fitness, FDJ UNITED (formerly Kindred) has been supporting the Gotcha4Life Cup for a couple of years and each year managed to raise more funds and increase awareness about the importance of mental fitness. We spoke to Nathan Reeves, FDJ UNITED’s General Manager in Australia to learn more about this initiative.
FDJ United’s Unibet brand has reached a major milestone in its support of British horse racing, sponsoring its 3,000th race in the UK, underlining its long-standing commitment to the sport, its people and its future.
ParionsSport en Ligne, the online sports betting brand of FDJ UNITED, and Olympique de Marseille, the iconic French football club, have announced the renewal of their partnership until 2028. First launched in 2018, this collaboration is now one of the club’s longest-running agreements, reflecting a shared commitment to strengthening ties with the Marseille community.
As a major partner of the women’s race since its creation in 2022, FDJ UNITED continues its strong commitment to women’s cycling by supporting the 2025 edition of the Tour de France Femmes avec Zwift. This support is embodied by the FDJ–SUEZ team, a partner of the Group since 2017, led this year by top riders such as Demi Vollering, Juliette Labous, and Evita Muzic — all talented cyclists with strong ambitions for overall victory.
A long-standing supporter of French sports for nearly forty years, FDJ UNITED reaffirms its dedication to cycling during both the Tour de France and the Tour de France Femmes avec Zwift. An Official Supplier of the Tour since 2017 and a major partner of the women’s race since its inception in 2022, the Group will once again be present this year along the routes of both competitions, actively contributing to the success of this major sporting and cultural event.
On May 10, 2025, the FDJ-SUEZ women’s cycling team made history for FDJ UNITED by claiming its very first Grand Tour victory. A landmark moment for the entire team, made possible by an outstanding performance from Demi Vollering.
By Stéphane Pallez, Chairwoman and Chief Executive Officer of FDJ Group
The Paris 2024 Games are now behind us, but we must continue working together to relay and amplify the dynamic of inclusion that was born this summer. We must ensure that it endures after the Olympic Flame has been extinguished.
A major name in French rowing, notably crowned world champion in 1997, Antoine Béghin is now the Sponsorship and Sports Integrity Director at the FDJ Group. He shares insights with us about the Group’s sports sponsorship strategy and its partnership with the Paris 2024 Olympic and Paralympic Games.
