News

As the 2026 FIFA World Cup approaches, FDJ UNITED is gearing up to bring this major sporting event to life for millions of fans. Operating across several European markets, the Group is rolling out local activations, enhancing its offerings, and mobilising its retail network around the tournament.

The 2026 renewal of the Cheltenham Festival once again underlined its position as one of the most significant events in the global racing calendar. At its centre, the Champion Hurdle delivered a standout moment, with Lossiemouth producing an exceptional performance to secure victory in what is widely regarded as the most prestigious two-mile hurdle race in the world.

With Euro 2024 well underway, the excitement surrounding this major sporting event has been building for several months. The anticipation of a fantastic festival of football is truly electrifying.

The Kindred Sportsbook Platform (KSP) has made significant progress, launching into a live test market for further development. With the project on track, Ben Colley leading the initiative from a business and product perspective, shared his insights with EGR on the anticipated rollout across some of Kindred’s (now FDJ UNITED) key markets by the end of this year and into 2025.

FDJ United’s Unibet brand has reached a major milestone in its support of British horse racing, sponsoring its 3,000th race in the UK, underlining its long-standing commitment to the sport, its people and its future.

ParionsSport en Ligne, the online sports betting brand of FDJ UNITED, and Olympique de Marseille, the iconic French football club, have announced the renewal of their partnership until 2028. First launched in 2018, this collaboration is now one of the club’s longest-running agreements, reflecting a shared commitment to strengthening ties with the Marseille community.