News

As the 2026 FIFA World Cup approaches, FDJ UNITED is gearing up to bring this major sporting event to life for millions of fans. Operating across several European markets, the Group is rolling out local activations, enhancing its offerings, and mobilising its retail network around the tournament.

The 2026 renewal of the Cheltenham Festival once again underlined its position as one of the most significant events in the global racing calendar. At its centre, the Champion Hurdle delivered a standout moment, with Lossiemouth producing an exceptional performance to secure victory in what is widely regarded as the most prestigious two-mile hurdle race in the world.

FDJ UNITED has published its integrated annual report, a comprehensive overview of its overall performance and commitments. In this document, the Group highlights a year of transformation guided by an ambitious strategic vision that supports its growth and a responsible gaming model that generates a positive impact.

On 18th February the EGR Europe Briefing 2026 conference was held in Malta addressing a wide range of issues around the online gaming and betting industry related to tax, other developments and the illegal market. FDJ UNITED were present, both with attendance in the audience and Rolf Sims who moderated the panel on developments in Finland with Head of Compliance at Legal Gaming Heikki Koivula, Head of Public Affairs at PAF Sverker Skogberg and CEO of the Finnish Trade Association for Online Gaming Mika Kuismanen.

As part of FDJ UNITED’s ongoing commitment to safer gambling and evidence-based practices, we’re proud to highlight cutting-edge research that advances our understanding of player safety.

With Euro 2024 well underway, the excitement surrounding this major sporting event has been building for several months. The anticipation of a fantastic festival of football is truly electrifying.

Gotcha4Life is a not-for-profit foundation on a mission to inspire and enable all Australians to take action to build their mental fitness, FDJ UNITED (formerly Kindred) has been supporting the Gotcha4Life Cup for a couple of years and each year managed to raise more funds and increase awareness about the importance of mental fitness. We spoke to Nathan Reeves, FDJ UNITED’s General Manager in Australia to learn more about this initiative.

The Kindred Sportsbook Platform (KSP) has made significant progress, launching into a live test market for further development. With the project on track, Ben Colley leading the initiative from a business and product perspective, shared his insights with EGR on the anticipated rollout across some of Kindred’s (now FDJ UNITED) key markets by the end of this year and into 2025.