The 2026 renewal of the Cheltenham Festival once again underlined its position as one of the most significant events in the global racing calendar. At its centre, the Champion Hurdle delivered a standout moment, with Lossiemouth producing an exceptional performance to secure victory in what is widely regarded as the most prestigious two-mile hurdle race in the world.
For Unibet, title sponsorship of the Champion Hurdle, alongside its support of the Festival’s opening day, reflects a long-term commitment to one of the sport’s most iconic stages. This enduring partnership has helped provide stability and sustained investment at the highest level of racing, reinforcing the global profile of the Cheltenham Festival year after year.
Within FDJ UNITED, this approach is rooted in a belief that meaningful partnerships are built over time. Long-term sponsorship not only supports flagship events but also contributes to the broader health and resilience of the sport.
A defining feature of this partnership is a focus on “sponsorship for good”, ensuring that investment in racing also delivers positive impact beyond the racecourse.
This includes support for initiatives such as:
- Go Racing Green, which is helping to advance sustainability across the racing industry
- Women in Racing, which promotes diversity and inclusion within the sport
Through these programmes, Unibet is contributing to the long-term development of racing, supporting efforts to make the industry more sustainable, inclusive and future-ready.
Major events like the Cheltenham Festival play a critical role in driving international attention, economic impact and fan engagement. Their continued success depends on strong, committed partners who are willing to invest over the long term.
FDJ UNITED, through Unibet, remains proud to support the future of British and international racing – from the biggest stages to the foundations of the sport – with a focus on consistency, responsibility and lasting impact.
