FDJ United’s Unibet brand has reached a major milestone in its support of British horse racing, sponsoring its 3,000th race in the UK, underlining its long-standing commitment to the sport, its people and its future.
Alongside race sponsorship, Unibet has focused on using its partnerships to deliver meaningful social impact across racing.
A key part of this commitment is its partnership with GoRacingGreen, a pioneering initiative that makes racing more accessible to people experiencing mental health challenges or invisible illnesses. Through Unibet’s support, the initiative has expanded nationally, enabling racecourses to introduce sensory guides, invisible access statements, and designated quiet spaces to ensure racing environments are welcoming to all attendees.
Unibet also supports stable visits organised through GoRacingGreen, allowing participants to engage with horses in smaller, more supportive settings. These visits provide therapeutic and social benefits, helping individuals who may find large racecourse environments overwhelming still enjoy meaningful engagement with the sport. Since the partnership began, dozens of visits have taken place across the UK and Ireland at leading training yards and studs, helping broaden access to racing and strengthen its connection with communities.
Unibet has also played an active role in supporting diversity and career progression within racing through its partnership with Women in Racing, a professional network dedicated to advancing the profile and opportunities of women across the sport.
Through its sponsorship of the Racing Home programme, Unibet has supported initiatives designed to raise awareness of the challenges faced by working mothers in racing and to help women develop sustainable careers in the industry. The programme provides workshops, mentoring and professional development opportunities aimed at supporting women at every stage of their careers, from grassroots roles through to senior leadership positions.
This partnership forms part of FDJ United’s broader commitment to diversity, equality and inclusion, recognising that strengthening diversity within racing helps build a more resilient and sustainable future for the sport. By supporting initiatives that help attract, retain and develop talent, Unibet is helping ensure racing continues to benefit from a broad range of perspectives and experiences.
Unibet’s racing partnerships also reflect its wider commitment to sustainability. Through its sponsorship approach, Unibet works with racecourses and organisations to promote best practice, improve accessibility and support initiatives aligned with the long-term health of the sport.
These efforts reflect a broader ambition to ensure racing remains a thriving and inclusive sport – one that delivers positive outcomes for participants, communities and fans alike.
Reaching 3,000 sponsored races represents a significant milestone, but also reflects Unibet’s long-term and responsible approach to sport sponsorship.
By combining consistent investment in racing with meaningful programmes focused on wellbeing, diversity and sustainability, Unibet continues to play an important role in supporting the sport’s future.
As FDJ United continues to strengthen its international presence, Unibet remains committed to working alongside racing’s stakeholders to support the continued growth, accessibility and sustainability of British racing.
