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FDJ UNITED Sport

25 July 2025

FDJ UNITED Proudly Supports the 2025 Tour de France Femmes avec Zwift

As a major partner of the women’s race since its creation in 2022, FDJ UNITED continues its strong commitment to women’s cycling by supporting the 2025 edition of the Tour de France Femmes avec Zwift. This support is embodied by the FDJ–SUEZ team, a partner of the Group since 2017, led this year by top riders such as Demi Vollering, Juliette Labous, and Evita Muzic — all talented cyclists with strong ambitions for overall victory.

Stay tuned! Throughout the race, this article will be regularly updated with exclusive content, key moments, and memorable images from the Tour de France Femmes avec Zwift.
You can also follow all the excitement this summer on the FDJ UNITED Instagram account!

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More than a race: The human journey of Demi Vollering and FDJ-SUEZ Team

The Tour de France Femmes avec Zwift 2025 has come to an end, and for Demi Vollering, it has been above all a journey of growth, learning, and pushing beyond her limits.

Managing pressure, savoring every moment of preparation, growing alongside her team—these are the values that fuel her motivation every day at FDJ-SUEZ.

Beyond individual performance, it’s also a collective commitment: making women’s cycling a sport that is increasingly visible, professional, and inspiring for future generations.

Since 2017, FDJ UNITED has been supporting the FDJ-SUEZ cycling team with the ambition of raising the visibility of women’s cycling.

Watch Demi Vollering’s Interview

A collective victory that makes history

Demi Vollering secures 2nd place overall, Élise Chabbey claims the polka dot jersey, and the entire team shines with strength, cohesion, and determination. Four years after joining the Tour de France Femmes as a founding partner, FDJ UNITED celebrates a major milestone for women’s cycling – a source of pride shared by everyone who supports this journey every day.

Under the Helmet, Champions: FDJ UNITED’s Surprise Challenge

During the Tour de France, FDJ UNITED surprised participants with an unexpected challenge: beat a mystery cyclist. What they didn’t know? Behind the helmet were professional riders from the FDJ-SUEZ women’s team!

A fun and meaningful activation designed to highlight the performance, determination, and elite level of women’s cycling.

A fitting tribute to the athletes of the Tour de France Femmes avec Zwift.

Watch the video

Marion Rousse: The Tour de France Femmes avec Zwift, a Driving Force in the Evolution of Women’s Cycling

Marion Rousse, director of the Tour de France Femmes avec Zwift, reflects in a video on the significant evolution of women’s cycling in recent years. She discusses the progress made in terms of professionalization, thanks in particular to the support of committed partners such as FDJ UNITED.

 

Read the interview

The Tour de France Femmes avec Zwift 2025 has officially kicked off: a must-see event in women’s cycling!

FDJ UNITED, founding partner since 2022, proudly supports this ambitious and impactful race.

At the forefront: the FDJ-SUEZ team, currently ranked first in the UCI Women’s WorldTour, ready to showcase the best of women’s cycling.

Join us on the roads to cheer on our champions!

Alongside the FDJ–SUEZ Team

The FDJ–SUEZ team, proudly wearing the new FDJ UNITED logo — a symbol of the Group’s refreshed brand identity — will line up on July 26 to start the Tour de France Femmes avec Zwift.

As the big event approaches, the team already enjoys strong support from fans… and encouragement from their counterparts at Groupama–FDJ.
The men’s team shared a special video message to show their support for the women’s squad.

 

Watch the video

Celebrating Women’s Performance with Creative On-Road Activations

FDJ UNITED is rolling out a series of impactful and festive initiatives, including:

  • An XXL surprise on Col de la Madeleine (Stage 8) to spotlight the FDJ–SUEZ riders and their supporters. Visit the Brut website to send your messages of encouragement to the team!

  • A connected bike experience at the Fan Park in Lille (start city of the Tour): visitors will get to compare their performances to the pros’.

The FDJ Caravan Joins the Celebration on the Women’s Tour

Just like on the men’s Tour, the FDJ caravan will lead the way, bringing fun and excitement to the crowds.
The float and its electric vehicles will energize fans before the riders come through!

The Recyclisme truck will also be present in the start cities, offering educational workshops on sustainable mobility and free bike repairs.

See the dates and locations of the Recyclisme truck (in french)

Solidarity at the Heart of the Tour

FDJ UNITED will also organize FDJ UNITED rides along the women’s route, preceded by the “Remise en selle” initiative — designed to promote the inclusion of women in cycling. Each participant will receive a refurbished bike to help foster independence and mobility.

As part of “Les Oubliés du Sport”, FDJ UNITED and the Secours populaire français will give 1,000 young people the chance to enjoy an unforgettable day on four stages of the Tour de France Femmes avec Zwift.

Read the official press release (in french)

Follow FDJ UNITED Throughout the Tour de France Femmes avec Zwift

Check back regularly on this article to stay up to date on FDJ UNITED’s highlights, exclusive content, and key moments throughout the 2025 edition.

And don’t miss a beat — follow FDJ UNITED on social media for real-time updates and behind-the-scenes coverage!

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