A long-standing supporter of French sports for nearly forty years, FDJ UNITED reaffirms its dedication to cycling during both the Tour de France and the Tour de France Femmes avec Zwift. An Official Supplier of the Tour since 2017 and a major partner of the women’s race since its inception in 2022, the Group will once again be present this year along the routes of both competitions, actively contributing to the success of this major sporting and cultural event.
As the Tour de France Femmes avec Zwift kicks off on July 26, FDJ UNITED is fully mobilized alongside its men’s team, Groupama–FDJ, for the launch of the Grande Boucle starting July 5.
Stay tuned!
This article will be updated throughout the Tour with highlights and the most stunning images from the 2025 edition. You can also follow the FDJ UNITED Instagram account to fully experience the intensity of the Tour this summer!
The curtain falls on the 2025 Tour de France!
For three weeks, the peloton thrilled fans with courage, performance, and passion. From the opening stage to the final sprint on the Champs-Élysées, the Groupama-FDJ riders gave it their all.
At every stage, FDJ UNITED brought energy to the Tour: a colorful caravan distributing goodies, the Recyclisme workshop offering bike maintenance, a special tribute day to Guillaume Martin-Guyonnet in Saint-Guillaume-la-Chardonne, huge support for Valentin Madouas at the Mûr de Bretagne, a unique day hosting 1,000 beneficiaries of the FDJ UNITED Foundation with Secours Populaire, and a spotlight on the biodiversity of our regions with the National Museum of Natural History.
Next stop: the Tour de France Femmes avec Zwift, where FDJ UNITED will continue supporting the FDJ-Suez team and its champions as they write a new chapter in cycling.
Photo credits: © Séverine MIGNOT
Join the #Recyclisme Movement with FDJ UNITED!
Present at major cycling events like the Coupe de France, the Tour de France, and the Tour de France Femmes avec Zwift, the “Recyclisme” initiative by FDJ UNITED offers a concrete, committed approach to promoting sustainable mobility.
This mobile workshop truck allows the public to have their bikes serviced for free by professional mechanics, while also sharing tips and best practices.
Whether you ride for fun, for your daily commute, or to push your limits, FDJ UNITED invites you to join the #Recyclisme movement — a symbol of a new way to experience cycling.
To maintain, repair, or simply chat about your two-wheeled companion, stop by the Recyclisme truck: from handlebar tape replacement to derailleur adjustments or a full tune-up, our experts are here to help!
Spotlight Video: For the past four years, Marie has been traveling the roads of France aboard the FDJ UNITED truck. A passionate bike mechanic, she gives bicycles a second life while raising public awareness about sustainable mobility.
July 11 | A loooong surprise at the foot of the Mûr de Bretagne (Stage 7)
The next day, the spotlight turned to Brittany, home region of cyclist Valentin Madouas. It was here that FDJ UNITED unveiled the Mûr du Soutien — a symbolic and unifying initiative.
Leading up to the event, fans were invited to submit their first names and messages of encouragement via the Brut website.
The result? A monumental banner set up at the base of the Mûr, featuring hundreds of names in a powerful display of support — a vibrant tribute to the passion and collective spirit that fuel the Tour.
July 10 | Saint-Guillaume-la-Chardonne celebrates its champion! (Stage 6)
During the 6th stage of the Tour de France, from Bayeux to Vire, the village of Sainte-Honorine-la-Chardonne—birthplace of climber Guillaume Martin-Guyonnet (Groupama-FDJ)—was transformed into “Saint-Guillaume-la-Chardonne” for the day.
This small town in the Orne region was fully decorated in honor of the rider, with a large banner displayed in the town center and another draped over the church steeple.
Festivities took place throughout the day to celebrate the local hero and bring together residents of all ages in a warm and festive atmosphere. Locals and fans enjoyed an exhibition tracing Guillaume Martin-Guyonnet’s journey and followed the Tour live on a giant screen. The FDJ UNITED Recyclisme workshop truck was also on site, offering free bike tune-ups and repairs.
Finally, 20 FDJ UNITED team members had the chance to attend the event and experience the action up close, right alongside the peloton!
July 5 | Discovering natural treasures with the 2025 Tour de France for Biodiversity
From July 5 to 27, the Tour de France will not only showcase the incredible feats of the cyclists—it will also celebrate the richness of the French ecosystems along the route through the Tour de France for Biodiversity.
This initiative, led in partnership with the French National Museum of Natural History and exclusively sponsored by FDJ UNITED, aims to raise public awareness of the beauty and diversity of France’s natural heritage.
At each stage of the Tour, a new video will be shared on the dedicated page and in the YouTube playlist of the 2025 Tour de France for Biodiversity, as well as broadcast live during the race on France Télévisions. A daily opportunity to admire the natural wonders lining the path of the Grande Boucle.
Stage 2, from Lauwin-Planque to Boulogne-sur-Mer, highlights the Parc naturel régional des Caps et Marais d’Opale—a fascinating region where marshlands, coastal cliffs, and geological curiosities like the Boulonnais “buttonhole” meet.
3,338.8 kilometers. 21 stages. 8 riders.
For the past 9 years, FDJ UNITED has been riding alongside the Tour de France.
This journey is about more than just sport:
- Riders united by a shared passion
- Thousands of fans and local retailers engaged across France
- A Recyclisme workshop promoting sustainable mobility on 18 stages
See you on the road from July 5 to 27 to experience the 2025 edition together.
Alongside the Groupama–FDJ cycling team
For the first time, the Groupama–FDJ team will proudly wear the new FDJ UNITED logo, representing the Group’s refreshed brand identity. The team will not only enjoy the support of their many fans, but also encouragement from their counterparts at FDJ–SUEZ.
The FDJ–SUEZ women’s team shared a message of support through a video posted on FDJ UNITED’s social media, showcasing the strong bond between both squads united under the same colors—a great example of solidarity!
Celebrations along the route
FDJ UNITED is creating moments of joy and connection with fans:
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Fan Zone in Saint-Honorine-la-Chardonne (Stage 6): The hometown of climber Guillaume Martin will be renamed “Saint-Guillaume-la-Chardonne” and fully decorated in his honor.
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A loooong surprise at the base of the Mûr de Bretagne (Stage 7): As the Tour passes through the region of Valentin Madouas, fans can already send their encouragement to the rider via the Brut website!
The FDJ caravan at the heart of the celebration
On the roads of both the men’s and women’s Tours, the FDJ caravan will once again be out in full force, connecting with the public. Featuring a float and electric vehicles, it will bring energy to the pre-race festivities, distributing goodies and warming up the crowd ahead of the riders.
In the Fan Zones at start cities, the Recyclisme workshop truck will offer free sessions to promote sustainable mobility, along with bike check-ups and repair operations.
Photo credits: © Séverine MIGNOT
