22 June 2026
As the 2026 FIFA World Cup approaches, FDJ UNITED is gearing up to bring this major sporting event to life for millions of fans. Operating across several European markets, the Group is rolling out local activations, enhancing its offerings, and mobilising its retail network around the tournament.
This mobilisation is accompanied by a strong commitment to responsible gaming, with reinforced prevention, moderation and player support measures throughout the competition.
For the 2026 FIFA World Cup, Unibet is launching dedicated activations across several markets, including Sweden, Denmark and Romania, to bring fans closer to the action. Through media campaigns, digital content and social media initiatives, the brand aims to strengthen engagement around this global sporting event.
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To extend the experience beyond the matches themselves, Unibet is also developing fan-focused content, giving supporters a platform to share their boldest predictions and follow their outcomes throughout the tournament.
In Romania, this approach takes shape through “The Green Betting Slip” campaign, designed to engage fans around a customised Unibet jersey. Participants are invited to vote for their favourite design, with weekly prize draws taking place before the winning jersey is revealed during the competition.
In France, the World Cup will be celebrated across the retail network, with a focus on conviviality and shared experiences. Through ParionsSport, points of sale become key destinations where players and fans can experience the excitement of the tournament together, supported by extended opening hours.
The betting offer is also being expanded, with up to 420 bets available per match, including 38 new betting markets—particularly around goalscorers—as well as the “2-goal difference guarantee.” Loto Foot is also joining the celebration, with 40 betting lists available throughout the competition, including a Super Jackpot offered on 11 June with a guaranteed minimum prize pool of €2 million.
Beyond the offer itself, a dedicated retailer support programme—including training initiatives and special event tools—complements the activation, with the ambition of turning points of sale into true celebration hubs during the tournament.
From 1 June, the Goal, Maxi Goal and Mega Goal scratch games have adopted a new visual identity inspired by the 2026 FIFA World Cup. Designed as a limited-edition activation, this thematic rebranding extends the tournament experience across both retail and digital channels.
An event of this scale also calls for heightened vigilance. FDJ UNITED is strengthening its responsible gaming actions throughout the competition.
In the French market, Unibet is rolling out a dedicated communication plan, including a TV campaign and awareness-raising content across social media, highlighting responsible gaming best practices.
Moderation measures are also being reinforced: players identified as having a high-risk gambling profile are required to set a mandatory loss limit, while particular attention is paid to the 18–24 age group, who are encouraged to set their own loss limits. In addition, FDJ UNITED is increasing the volume of outbound calls to high-risk players during the competition period.
These initiatives are part of FDJ UNITED’s Safe Play commitments and complement the Group’s ongoing responsible gaming measures, including limiting minors’ exposure to commercial campaigns and dedicating at least 10% of advertising investments to responsible gaming communications.
As part of its partnership with ARPEJ, FDJ UNITED is supporting the expansion of the free online chat service offered by SOS Joueurs, with extended evening availability during the competition—particularly during French national team matches—to provide support to players in vulnerable situations and those close to them.
