Building the Sportsbook of tomorrow: A major step forward

A Strategic Leap Forward

The Kindred Sportsbook Platform (KSP) has made significant progress, launching into a live test market for further development. With the project on track, Ben Colley and Andreas Reimblad, leading the initiative from a business and product perspective, shared their insights with EGR on the anticipated rollout across some of Kindred’s key markets by the end of this year and into 2025.

Harnessing Technology for Innovation

Kindred’s approach, leveraging data science and quantitative analysis, promises to revolutionise the industry with sophisticated algorithmic decisions and advanced pricing models. “We’re setting a new standard through technology,” says Ben Colley, emphasising the ambition to lead through innovation.

Future-Proofing Our Sportsbook

As KSP enters a test market, the focus is on continuous improvement and anticipating future trends. “Building the sportsbook of tomorrow, today,” asserts Ben Colley, guiding Kindred towards industry leadership.

For a comprehensive understanding of Kindred’s strategic direction and vision for KSP, the full EGR interview provides detailed insights into our innovative approach.

Read the full interview here

Unlocking potential through neurodiversity

On the International Day of Persons with Disabilities, FDJ UNITED is highlighting three committed employees — Esther, Petra, and Kishore — who embody the Group’s Collective Spirit value: working together, understanding each other, and innovating.

CSR FDJ UNITED 26 November 2025

Sustainable Gambling Conference — Strengthening the Licensed Market: Shared Insights on Tackling the Black Market

At the Sustainable Gambling Conference 2025, industry leaders and regulators examined why the unlicensed gambling market continues to grow across Europe and what is required to keep players within the licensed ecosystem. Their combined reflections highlighted both the scale of the challenge and the opportunities for coordinated action.

CSR FDJ UNITED 26 November 2025

Sustainable Gambling Conference — Keynote Black Market: customer reflections

The line between legal and illegal gambling has never been thinner. As unlicensed operators increasingly adopt the appearance and tactics of regulated brands, players are left navigating a landscape where the difference between safe and risky play is harder to discern than ever before.