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Editorial FDJ UNITED

10 July 2025

[Edito] From ambition to transformation: purpose at the heart of FDJ UNITED’s strategy

Charles Lantieri
Deputy Chief Executive Officer and Chairman of the FDJ Foundation

Six years after the adoption of the PACTE law, the majority of major French companies have defined a purpose: around 50% within the SBF 120, and this figure even exceeds 70% for CAC 40 companies. But behind these encouraging numbers, the concept of a corporate purpose still needs to prove its usefulness and authenticity. Only just over a third of French people are familiar with the concept, and among them, 63% see it primarily as a communication tool. The outlook is not much brighter among employees: a study by the Boston Consulting Group (BCG) reveals that, on average, two-thirds of employees in companies that have adopted a purpose are not aware of it.

 

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