Charles Lantieri
Deputy Chief Executive Officer and Chairman of the FDJ Foundation
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[Edito] From ambition to transformation: purpose at the heart of FDJ UNITED’s strategy
Six years after the adoption of the PACTE law, the majority of major French companies have defined a purpose: around 50% within the SBF 120, and this figure even exceeds 70% for CAC 40 companies. But behind these encouraging numbers, the concept of a corporate purpose still needs to prove its usefulness and authenticity. Only just over a third of French people are familiar with the concept, and among them, 63% see it primarily as a communication tool. The outlook is not much brighter among employees: a study by the Boston Consulting Group (BCG) reveals that, on average, two-thirds of employees in companies that have adopted a purpose are not aware of it.
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FDJ UNITED Proudly Supports the 2025 Tour de France Femmes avec Zwift
As a major partner of the women’s race since its creation in 2022, FDJ UNITED continues its strong commitment to women’s cycling by supporting the 2025 edition of the Tour de France Femmes avec Zwift. This support is embodied by the FDJ–SUEZ team, a partner of the Group since 2017, led this year by top riders such as Demi Vollering, Juliette Labous, and Evita Muzic — all talented cyclists with strong ambitions for overall victory.
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[Edito] From ambition to transformation: purpose at the heart of FDJ UNITED’s strategy
Charles Lantieri
Deputy Chief Executive Officer and Chairman of the FDJ Foundation -
FDJ UNITED brings energy and passion to the 2025 Tour de France with a committed and festive presence
A long-standing supporter of French sports for nearly forty years, FDJ UNITED reaffirms its dedication to cycling during both the Tour de France and the Tour de France Femmes avec Zwift. An Official Supplier of the Tour since 2017 and a major partner of the women’s race since its inception in 2022, the Group will once again be present this year along the routes of both competitions, actively contributing to the success of this major sporting and cultural event.