19 May 2025
From June 11 to 14, FDJ UNITED will take part in VivaTech 2025, Europe’s largest event dedicated to technological innovation. It’s the perfect opportunity for the Group to assert its position as a leader in the gaming and lottery industry and to strengthen its visibility within the European tech ecosystem.
Designed as a true showcase of the Group’s transformation, the FDJ UNITED booth will offer a fun and interactive “Playful” journey, highlighting the latest technological innovations in lottery, online gaming, and retail.
Visitors will discover exclusive prototypes, immersive experiences — several enhanced by artificial intelligence — and hands-on demonstrations of how technology is revolutionizing the player experience.
The FDJ UNITED booth will also feature an immersive retail area, designed as a welcoming point of sale to showcase the sector’s emerging trends and new uses.
Among the innovations on display: the “My Scratch Card” experience — an interactive feature that lets users create their own personalized scratch card.
This innovative collaboration with Australian startup Leonardo.ai, recently acquired by Canva, combines generative artificial intelligence and creativity to deliver an exclusive game, with premium prizes up for grabs for the lucky winners who hit the jackpot!
At VivaTech 2025, FDJ UNITED will also highlight its commitment to innovation, particularly its support for French and European tech. A dedicated startup zone will showcase five promising young companies, either from the FDJ UNITED Ventures portfolio or already partnered with the Group:
Leonardo.ai: A generative AI platform recently acquired by Canva, co-developer of the “My Scratch Card” experience.
Footovision: A video analysis technology powered by AI, currently working with FDJ UNITED on “BetVision,” a sports betting management solution featured in the VivaTech experience.
Quandela: A pioneer in photonic quantum computing, collaborating with FDJ UNITED to explore the future of lottery draws.
Sweep: A sustainability data management specialist, supporting the Group in tracking carbon emissions and CSRD reporting.
Absolute Labs: A Web3 marketing expert helping to better understand crypto-native audiences.
Through its presence at VivaTech 2025, FDJ UNITED reaffirms its ambition to shape the future of gaming and lottery through technology, while promoting responsible growth and fostering collaboration with innovative partners.
Join us for a unique experience from June 11 to 14 at VivaTech, held at Porte de Versailles, and discover how FDJ UNITED is transforming gaming — for today and for tomorrow!
