Innovation

Innovation at the core of FDJ UNITED

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FDJ UNITED Ventures

FDJ UNITED Ventures detects, funds, and supports startups that help or will help FDJ UNITED innovate.

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Vidéo stratégie Innovation

Our innovation strategy

FDJ UNITED’s innovation strategy aims to prepare tomorrow by rolling out innovative solutions for the benefit of our customers, our retailers, and the whole society.

An innovation strategy focused on five Main Innovation Topics (MIT)

  • Future of Gaming

    Design the next generation of Gaming offer.

  • Future of player experience

    Simplify and personalize player experience & strengthen responsible gaming through an improved KYC.

  • Future of omnichannel distribution

    Modernize FDJ UNITED’s distribution towards an increasingly omnichannel model and closer to customers.

  • Web3

    Understand and anticipate trends related to the new decentralized Internet based on blockchain.

  • Tech for Good

    Set FDJ UNITED as a pioneer in sustainable, responsible and positive-impact innovation, for the benefit of its activities and the whole society.

FDJ UNITED Ventures

FDJ UNITED Ventures is the Corporate Venture Capital arm of FDJ UNITED. It detects, funds, and supports startups that help or will help FDJ UNITED innovate.

With a €111m investment capacity, FDJ UNITED Ventures invests in early-stage startups (from pre-seed to Series A) operating in the following areas:

Our startups in portfolio

How do we help startups in portfolio grow faster?

  • Dedicated contacts & support
  • Collaboration facilitated with FDJ UNITED
  • Privileged access to FDJ UNITED’s:
    • Assets
    • Expertise
    • Ecosystem
  • Communication & visibility

Our team

Pierre Brousseau

Director of FDJ UNITED Ventures

Maxime Sbeghen

Investment Manager

Lucile Baudrier

Lucile Baudrier

Communication Manager

Laure Houdayer

Senior Analyst

Pierre Tramon

Senior Analyst

Louis Cournot

Senior Analyst

Our partners

Our impact

FDJ UNITED Ventures contributes to the development of the French and European tech ecosystems:

  • 4.5% of the Group’s purchases made with French startups
  • 500+ startups supported in Europe, including 300+ in France
  • 4,000+ jobs supported in Europe, including 1,500+ in France
  • Participation to governmental initiatives
  • Support to women entrepreneurship

 

Latest news

  • FDJ UNITED

    FDJ UNITED sets out its ambitions for Finland ahead of market opening

    As Finland prepares to transition to a licensed gambling market in July 2027, FDJ UNITED has set out its ambition to become a leading, long-term participant in the market – combining scale, responsibility and meaningful local engagement.

    Read more
  • Editorial FDJ UNITED

    [Edito] Safe Play: prevent, detect, support — our commitment to better gaming control

    Stéphane Pallez 
    Chairwoman and Chief Executive Officer

    Read more
  • CSR FDJ UNITED

    Sustainable Gambling Conference — Reflections, and a Shared Path Forward

    At the Sustainable Gambling Conference 2025 in Brussels, FDJ UNITED brought together sector leaders, operators, and experts to explore the evolving landscape of regulated gambling, player protection, and the broader challenge of sustainability in an increasingly digital and competitive environment.

    Read more