Innovation
The Group’s innovation strategy
Innovation
Innovation at the core of FDJ UNITED
An innovation strategy focused on five Main Innovation Topics (MIT)
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Future of Gaming
Design the next generation of Gaming offer.
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Future of player experience
Simplify and personalize player experience & strengthen responsible gaming through an improved KYC.
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Future of omnichannel distribution
Modernize FDJ UNITED’s distribution towards an increasingly omnichannel model and closer to customers.
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Web3
Understand and anticipate trends related to the new decentralized Internet based on blockchain.
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Tech for Good
Set FDJ UNITED as a pioneer in sustainable, responsible and positive-impact innovation, for the benefit of its activities and the whole society.
FDJ UNITED Ventures
FDJ UNITED’s investment fund in startups
FDJ UNITED Ventures is the Corporate Venture Capital arm of FDJ UNITED. It detects, funds, and supports startups that help or will help FDJ UNITED innovate.
With a €111m investment capacity, FDJ UNITED Ventures invests in early-stage startups (from pre-seed to Series A) operating in the following areas:
Our startups in portfolio
Our support for startups
- Dedicated contacts & support
- Collaboration facilitated with FDJ UNITED
- Privileged access to FDJ UNITED’s :
- Assets
- Expertise
- Ecosystem
- Communication & visibility
Our partners
Our impact
FDJ UNITED Ventures contributes to the development of the French and European tech ecosystems:
- 4.5% (1) of the Group’s purchases made with French startups
- 500+ startups supported (2) in Europe, including 300+ in France
- 4,000+ jobs supported (2) in Europe, including 1,500+ in France
- Participation to governmental initiatives
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- Support to women entrepreneurship
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(1) in 2024, vs a median of 2,5% in French Corporates, source: Je choisis la French Tech
(2) directly or indirectly, source: BDO
News
PARTNERSHIP WITH STARTUP H COMPANY TO EXPLORE AGENTIC AI AT THE CHOOSE FRANCE SUMMIT
On November 17, 2025, as part of the “Choose France” summit, an event promoting France as a hub for innovation and cutting-edge technologies, bringing together 200 executives and project leaders (CAC 40 companies, SMEs, mid-sized companies, startups, and investors), FDJ UNITED officially announced a strategic partnership with H Company, the French champion of agentic AI.
FDJ UNITED Ventures Publishes a Mapping of French Retail Startups
On the occasion of the Tech for Retail trade show held on November 24, FDJ UNITED Ventures and its partner France Digitale unveiled a first-of-its-kind mapping of 400 French retail startups innovating across the entire retail value chain, from brick-and-mortar stores to e-commerce to meet the concrete expectations of both consumers and industry professionals.